BIM Culture

Virtual Design & Construction (VDC) is changing every aspect of project delivery.

D. Brown Management Profile Picture
Leadership Tools: Quote: BIM is 10% technology and 90% sociology. Scott Simpson. Book: BIM and Construction Management by Brad Hardin and Dave McCool.

There is a lot of technology involved and many technical challenges.  But ultimately the biggest challenges are about talent:

  • Working collaboratively across functional areas and companies
  • Learning new things - constantly
  • Dealing with setbacks - constantly
  • Longer range project planning than is typical
  • Planning with a greater attention to detail than is typical
  • Designing for fabrication and installation with automation where possible 
  • Greater transparency across everyone on the whole project delivery team

Learn More:


We spend a lot of time improving workflows at the project and company level.  A high-involvement approach is nearly always best and that requires breaking down a lot of walls while building a culture of collaboration and problem solving without blame. 

Schedule a call to learn more. 




Continuous Improvement - Takes or Saves Time
I am too busy to learn to improve the process! This statement is only funny because it is so true. It is one of the first mindsets you have to break within yourself and then within your team if you want to achieve consistent operational excellence.
Investing for Sustainability - Growth Hurts
“I can’t afford to invest more in talent development or process streamlining because we have a bunch of bad projects.” Contractors must invest for sustainability.
The ABCs of Strategic Market Choices
Strategic Market Choices for where a contractor chooses to play must be balanced between diverse enough, large enough, and focused enough. These are the highest leveraged decisions that leaders of construction businesses make.