Competitive Advantage

A contractor’s market strategy is the most highly leveraged decision leadership can make.

D. Brown Management Profile Picture
Share
Quote: If you don't have a competitive advantage, don't compete. Jack Welch Retired Chairman and CEO of GE.

Getting this right then executing effectively can easily have a 2X+ positive impact on earnings over the next 5.

  • Identifying market(s) and customers that will be growing over the next 10+ years.  
  • Developing operational capabilities and capacity that adds maximum value to these customers while being difficult, time consuming or costly for competitors to copy.  
  • Building advanced preconstruction services integrated with aggressive business development to identify projects and customers well before anyone else even has a chance.
  • Where possible including operations and maintenance services to the project after the construction phase including special projects and service work. 

General Electric consists of many individual business units each with P&L responsibilities and expected to work together.  Many contractors are structured in a similar way. 

Their management training program teaches people how to run businesses - how to compete.  

“If you don't have a competitive advantage, don't compete.”

Jack Welch; Retired Chairman and CEO of General Electric

What is your competitive advantage today?  

What will your competitive advantage be tomorrow? 

What are you doing to hold onto your current advantage and prepare for tomorrow?




Building a Systems Development Team - Clarification
There a few different teams and team functions in construction technology that are distinct but also have to work together.
Definition - Capability
A team or company’s combination of skills, competencies, knowledge, processes, tools, and behaviors that allows them to Carry Out particular activities or achieve certain goals. Capabilities create the outcomes that customers are paying for.
6 Progressive Levels of Standards Development
Standards progress through six basic levels as a contractor grows based on impact, frequency, and quantity of different people doing them. Optimum outcomes including scalability are based on choosing the right level - higher is not always better.