When making this decision it is important to not only assess the market but also your own execution capabilities.
Michael Jordan is a great athlete and he trains relentlessly as Tim Grover describes in his book titled Relentless. While he was good at baseball he was top 1% at basketball.
What are you truly better at than 95% of the other players out there who you compete with?
That is the single most important question you can ask yourself, align your team around and then focus every day on getting better. This applies to companies, teams and individuals. The second most important question you have to ask is:
What can I do today to make myself and my team even better?
We have learned a lot of lessons when it comes to helping companies answer these questions at the strategy levels then at the individual levels as the teams are built to execute the strategy.
