End of Easy

Don’t give up just when the going gets tough, that should be your starting point.

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Are you at the end of your options? Or just at the end of easy?

“Have fixed goals and flexible strategies.” - Peter Drucker  

Your daily tactics to execute those strategies should change even more frequently as you check and adjust them to continuously improve

Don’t change your strategy until you have exhausted all the possible execution tactics.  

Don’t change your goals until you have exhausted all the possible strategies.


Just like “NO” isn’t the end of the negotiation, but rather the beginning… 

Don’t give up just when the going gets tough, that should be your starting point.

Know that most others have given up at this same point, so success and competitive advantage is probably just around the corner from when things begin to get tough.  


“The only easy day was yesterday.”

Navy SEAL motto

If you learn to embrace difficulty knowing that you and others around you will grow from it, then you will actually gain strength from the obstacles you face every day.  

What in your life that was worth achieving was truly easy?




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How scalable is your organizational structure? Contracting is a very difficult business. Process and technology are absolutely necessary for scalability but it is the right levels of talent that put those things in place ensuring they truly add value.
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Most new initiatives that contractors try often fall short of expectations due to poor management time allocation during start-up. We work with a lot of contractors and rarely see truly bad ideas or teams that truly can’t execute.