End of Easy

Don’t give up just when the going gets tough, that should be your starting point.

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Are you at the end of your options? Or just at the end of easy?

“Have fixed goals and flexible strategies.” - Peter Drucker  

Your daily tactics to execute those strategies should change even more frequently as you check and adjust them to continuously improve

Don’t change your strategy until you have exhausted all the possible execution tactics.  

Don’t change your goals until you have exhausted all the possible strategies.


Just like “NO” isn’t the end of the negotiation, but rather the beginning… 

Don’t give up just when the going gets tough, that should be your starting point.

Know that most others have given up at this same point, so success and competitive advantage is probably just around the corner from when things begin to get tough.  


“The only easy day was yesterday.”

Navy SEAL motto

If you learn to embrace difficulty knowing that you and others around you will grow from it, then you will actually gain strength from the obstacles you face every day.  

What in your life that was worth achieving was truly easy?




Muhammad Ali - Pebble in the Shoe
Construction contracting is largely a game of operational excellence. Between the massive changes going on in the industry and daily operations it is easy for leaders and their teams to overlook the small opportunities for improvement every day.
Jack Welch - Short and Long Term
We exist to help contractors build stronger businesses for the next generation. That is not only our mission at D. Brown Management but should also be the mission of EVERY leader within a construction business.
Stephen Schwarzman - Time Wounds All Deals
Speed is a competitive advantage and a capability that can be built. Contractors work through hundreds of deals each year, including negotiating to win new work, joint ventures, recruiting key talent, successions, and mergers and acquisitions.