Integrating Metrics and Organizational Structure

Having a high-level scoreboard for a contractor is just the beginning.

D. Brown Management Profile Picture
Share

The much more valuable part is breaking these high-level scores down into specific and prioritized metrics at each level within each functional area of the organization.

Scoreboard: Integrating Metrics and Organizational Structure. Book: The 4 Disciplines of Execution by Chris McChesney, Jim Huling, and Sean Covey. From the Right Opportunity to Good Contractual Terms to Good Schedule of Values + Vendor Terms. Aggressive Billings followed by Effective Collections = Good Cash Flow.

At the highest level, all contractors should be looking at the same scoreboard. Depending on their business dynamics and organizational structure at the time, the metrics they prioritize at each level will change.  

The book, 4 Disciplines of Execution (4DX) summarizes these concepts very well.  


For example, when looking at a metric like cash flow, you must ask a few questions:  

  • Do we even have the information to measure this outcome at the high level like the scoreboard?

  • What has our trend been on this metric and what do we want to improve it to over the next 12 months?

  • Going down one level in the organization and looking across all involved functional areas: What are the one or two key things we can do that will have the biggest impact on improving the outcome?  Preferably, these are specific, relatively frequent, and measurable, allowing for PDCA.

  • Repeat for each level in the organization until you have substantially connected a high-level output metric through all relevant levels and functional areas.  

Think about this simple structure for cash flow and what a similar structure would look like for profitability, customer satisfaction, or safety.  




Business Development - Two Basic Principles
Business development is crucial for any contractor to grow sustainably. This starts with choosing the best market strategy for your company at this point in time.
Collections and Retention Trend Metric
Assuming that a contractor’s project team has done an effective job of aggressively billing the project, the biggest variable that remains for cash flow is the effectiveness of collections.
Progressive Levels of Business Development
The most important first step for a contractor is to find a customer who will pay for a project. With continued growth, the process of business development becomes progressively more complex including how it is integrated with strategy and operations.