Communicating as a Leader

Leadership is about the ability to influence and align people.

D. Brown Management Profile Picture
Share

And that is largely about effective communication and consistent actions.

"Given the same information, all reasonable people will come to the same conclusion."

Jack Welch, General Electric, CEO - 20+ Years

 

Leadership Tools for COVID-19: Communication, forthright and frequent. Make it personal.

First of all, realize that there is a wide range of individual capabilities when it comes to processing information speed and quantity, assessing conflicting information, and the absence of information.  

Under stress and overload scenarios, most people’s “normal” capabilities decline.  

Your team consists of people across that full range of capabilities and most are under stress. You must understand that as you design and implement your communications.  

Your job as a leader is to communicate in a way that will calm nerves and align people, influencing them in the right direction.  

Be forthright in your communication.  

  • State clearly what you know and what you don’t know. No one expects you to have all the answers.
  • Be clear about what you are learning, planning, and what you have decided, as those are all different.
  • Be clear about your own fears and concerns. That helps validate what others are feeling and opens dialogue.  

Frequency matters. Remember that most messages need to be heard 7-10 times. Repeat yourself often. Keep it simple.  

You are being pulled in a thousand directions. Make the time for personal 1:1 and small group communications. Most of the time, people just need reassurance of why they have confidence in you as a leader. 



Related Training

5C Troubleshooting of Performance
Ask great questions around the five interrelated categories that cause most failures in outcomes or process, including choice, capabilities, capacity, controls, and the conditions in which all those occurred.
8 Stages of Personal and Team Growth
Exploration expands our context. Learning and deliberate practice builds and demonstrates our individual productivity. Develop team productivity with four levels of leveraging yourself through others. Take an inventory of where you and your team are at.
Leadership and Management of Details
Building a great contracting business requires the right balance of leadership and management. While it is possible to separate them the truth is that many of the top leaders are relentlessly disciplined managers.