This three-phase strategy involves leveraging CM at Risk and Advanced Preconstruction Services to build a competitive advantage.
Every market contains a mix of smaller contractors who are extremely competitive. They tend to go after smaller projects with a few larger players, including some from out of the area who build the larger projects. These larger projects have less competition and are often negotiated with the contractor selected based on qualifications.
If you are at the smaller end of the scale, you must execute a three-phase strategy for growth. Execute well and you will find that within years, you will be regularly competing with and winning against the bigger players.
- Build to “Fighting Weight” where you have the project team resources to reasonably compete for larger projects. You simply need to be able to compete in the heavyweight range. Not win every time, but at least go through a few rounds and be good competition.
- Build and maintain operational efficiency so that you can continue to compete on the smaller projects. You can’t lose this ability as you build to your fighting weight.
- Build very strong preconstruction services to give you a competitive advantage. By getting creative at the precon phase, a “David” can easily beat a “Goliath.” Don’t assume you are at a disadvantage.
Bonus - getting in at the precon phase gives you time to recruit rather than the shorter fuse of a Design-Bid-Build project.
Leverage 360 degrees of perspective as Raymond Braswell and David Brown discuss all elements of building a competitive advantage through Preconstruction Services. Raymond brings the unique perspective to the situation, having served in the role of Architect, General Contractor, Developer and Owner’s Representative during the last 30 years.
This is Part 1 of a 12 Short Videos Including:
- Precon: Reactive or Value-Add from Project Owner Perspective
- Marketing Your Precon Services to Owners and Architects
- Building an Effective Preconstruction Team
