Using a Vision to Create Desire and Context for Tasks

The one thing that holds a growing contractor together and accelerates performance is the company’s vision and mission.

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There is a whole lot of work involved in building projects and building a construction company. It is easy to get mired down in endless to-do lists, processes, and problems. The one thing that holds this all together and accelerates performance is the company’s vision and mission.

Quote: If you want to build a ship, don't drum up your men to collect wood and give orders and distribute the work. Instead, teach them to yearn for the vast and endless sea. Antoine de Saint-Exupery

Vision and mission are the tip of the pyramid.

It is not enough to only have them written down. A company's vision and mission have to be embedded so deeply into every person on the team that they taste victory for every win and feel the pain of every delay or potential defeat.

This is not just for the owner of the business or project. Each team down to the individual must have total clarity of their vision and mission.

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If the vision and mission for your company is not clear to you:

  1. What have you done in the last month to help make them clearer?
  2. What will you do today?

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If you are leading a team of people or are the lead person on the project:

  1. What have you done to set a vision and a mission for your team?
    • Vision Example: We will be the “Delta Force” crew within our company.
    • Mission Example: 2X more productive than any branch rough-in crew.
  2. What have you done to share this with the team and build excitement?

 




Winston Churchill - Success, Failure and Enthusiasm
When there are no clear answers, it is critical to experiment, learn, and rapidly scale up those things that work. "Success consists of going from failure to failure without loss of enthusiasm." - Winston Churchill
A Business Exists to Serve a Customer
Without satisfied and growing customers, nothing else a contractor does will matter. Few things are more profitable for contractors than recurring work negotiated with a select group of project owners.
Calm and Deliberate Action
Slow is smooth and smooth is fast. This advice is invaluable when leading a team through a crisis. Calm and deliberate action is what's required, often from incomplete and conflicting information.