A Business Exists to Serve a Customer

Without satisfied and growing customers, nothing else a contractor does will matter.

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Few things are more profitable for contractors than recurring work negotiated with a select group of project owners. That’s why customers are the first key metric on the scoreboard

Quote: A business exists to serve a customer. Peter F. Drucker

Likewise, few things unite a culture faster than creating an intense focus on the customer in every job role description and evaluation.

Review your stated mission, vision, values, strategy, job descriptions, meeting discussions, evaluations, calendars, and other communications. How often does the customer come into them? Are they framed in a positive or negative manner?  

How clear is your market strategy, including your existing top customers and ideal customer profile? 

Recommended Reading: The Effective Executive:  The Definitive Guide to Getting the Right Things Done by Peter Drucker




Leadership Diffusion and Multiplication
As a leader you are always under the spotlight and must behave that way. All of your actions and perceived actions will be replicated throughout the organization. They will not be replicated in the way that you think though.
A Business Exists to Serve a Customer
Without satisfied and growing customers, nothing else a contractor does will matter. Few things are more profitable for contractors than recurring work negotiated with a select group of project owners.
A Business Exists to Serve a Customer
Without satisfied and growing customers, nothing else a contractor does will matter. Few things are more profitable for contractors than recurring work negotiated with a select group of project owners.