A Business Exists to Serve a Customer

Without satisfied and growing customers, nothing else a contractor does will matter.

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Few things are more profitable for contractors than recurring work negotiated with a select group of project owners. That’s why customers are the first key metric on the scoreboard

Quote: A business exists to serve a customer. Peter F. Drucker

Likewise, few things unite a culture faster than creating an intense focus on the customer in every job role description and evaluation.

Review your stated mission, vision, values, strategy, job descriptions, meeting discussions, evaluations, calendars, and other communications. How often does the customer come into them? Are they framed in a positive or negative manner?  

How clear is your market strategy, including your existing top customers and ideal customer profile? 

Recommended Reading: The Effective Executive:  The Definitive Guide to Getting the Right Things Done by Peter Drucker




A Business Exists to Serve a Customer
Without satisfied and growing customers, nothing else a contractor does will matter. Few things are more profitable for contractors than recurring work negotiated with a select group of project owners.
Required Leadership Focus Changes at Each Stage of Growth
At each stage of growth, the leadership focus at the top for majority Owners/CEO/President must change to continue navigating growth effectively. Concurrently, the leadership focus from the prior stage of growth must be transferred and expanded downward.
Evolving Focus with Growth and Leadership Levels
All contractors are built on the same foundation, which starts with the amazing crafts people. With growth in the business, project size, and your level of leadership, the time you allocate to different layers of the pyramid must evolve.