Airplane Boarding, Construction Processes, Scale, and Strategy

Southwest used the 2nd most efficient (fastest) boarding method for competitive entry into a market with much larger competitors. They switched the 8th most efficient method (36% slower) in 2026. Contractors can learn a lot from these decisions.

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We fly a lot. Contractors that have large geographical footprints fly a lot. This is something everyone can relate to, especially those who fly Southwest and have seen the changes over time as they moved from a scrappy startup to the 4th largest US airline. We are going to unpack a few things in this article:

  1. Oligopolies and Monopolies: Market share and margins - economic theory and practice. 

  2. Moving Upstream in a Market: Similar to Southwest, how a smaller contractor can leverage a strength to compete against the larger incumbent players. 

  3. The Psychology of Strategy and Execution: Aligning what people say they want, what they demonstrate they want based on behavior, and what is needed. Construction contracting requires engineering of both materials and people. 

  4. Navigating Growth: What changes as the scrappy startup becomes one of the largest in the market? What changes about market strategy, organizational structure, management systems, and leadership focus

  5. Management and Continuous Improvement: Once a decision is made, there are thousands of details that must come together. This is not a problem with the decision; it is a requirement of the team's culture and capabilities

Besides those four things, nothing major in this article. :)

We are not going to re-cover everything we've covered in other insights. The links in the bullet points above will give you a good foundation for the comparisons covered next. The 




Management System Hierarchy Example
A management system has hierarchies from culture through to the individual steps in a procedure. These hierarchies must be integrated with strategic decisions, the organizational structure, and training to create a competitive advantage.
Definition - Discipline
Consistently Doing what needs to be done even when you don’t want to do it. Motivation is doing what needs to be done when you want to do it – related to desire.
The Stress-Performance Curve (Yerkes-Dodson Law)
Achieving maximum performance from yourself and your team requires understanding the stress-performance curve as it relates both to individuals and types of work.